A couple of years ago, my minister dropped this zen proverb into a sermon.
It may have saved my sanity.
It can definitely help your content marketing strategy.
I know you’re eager to get started blogging and setting up those awesome drip email campaigns that are going to save you so much time.
But if you don’t know why you’re doing this — if you don’t have a clear understanding of your goals and how all this content helps support them — you will fail. You need a real plan. In writing. Why are you doing this? Who is going to do all this work? Spending time making those decisions thoughtfully is not stalling. It’s not a waste of time. It’s the most valuable thing you could do, especially as we kick off a new year.
Don’t have time to spend at least a day mapping out your content marketing strategy? Then you better take a week.