You Can’t Do Content Marketing Without Responsive DesignEarlier this month, Google overhauled its search ranking algorithm to reward a website’s mobile friendliness, and website managers scrambled to make changes to get good rankings. One of the best ways to make your site mobile-friendly, and thus attractive to Google, is to use responsive design, which ensures that your website “responds” to the size and needs of whatever device or browser it’s displayed on.

Our partner 3 Media Web specializes in responsive web design. Here are some of the advantages of responsive design we learned from working with them on their guide Responsive vs. Mobile Design: What’s the Difference?

Better Exposure For Your Content

You want people to see your content, no matter what kind of device they’re using, eliminating the need to pinch and zoom to view small buttons. Trying to fill out a form to download a white paper on a tablet or phone can be frustrating if the site isn’t responsive — and who knows if people will remember to come back and try again when they’re on a desktop computer. If you want people to access the content you’ve put so much work into producing, distribute it on a website that’s built with responsive design.

It’s not just downloads — slideshows and videos display better on responsive sites as well. A slideshow may require a click to begin on a site viewed on a laptop, but only a swipe when viewed on a smartphone. When content is displayed in a way that’s useful for the device, viewers will get more out of it.

If you have a lot of content on your website, you can prioritize what’s displayed and what isn’t on a responsive site. As screen or browser sizes shift, the elements on the page will rearrange themselves, and you can decide which features drop out of view if the screen gets too small.

Streamlined Maintenance

It takes time to build multiple websites for different devices. You have to ensure that everything included on your regular website is duplicated on your mobile sites, and in formats that people can easily see. Responsive design removes the need for duplication and you maintain a single site.


With Google’s “Mobilegeddon” move, many companies are moving to responsive design for their websites. Besides being rewarded in Google’s search results, websites built with responsive design load faster and more effectively on all devices.

There are a lot of web design tools and templates that make it easy to build a responsive website, but if you’re looking for a web design partner, look for a company that has a responsive website itself. View it on different devices and see how it responds. When working with a partner, be sure to talk about what content you want to highlight and how you want it prioritized on your website.

No matter how you use content marketing — to boost SEO rankings, to educate potential clients or to establish your company as a thought leader — you need to be working with responsive design.

Learn more about responsive design. Download the 3 Media Web guide, Responsive vs. Mobile Web Design: What’s the Difference?


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