Content Marketing Project
The Real Deal
The Aon team had been collecting and analyzing data on retirement readiness for years, but the results of that research weren’t being circulated as widely as the team behind it wished.
Rep Cap worked with the Aon team to produce a refreshed content package for The Real Deal, including an interactive landing page, an e-book and series of infographics highlighting the key takeaways from the research.
The Real Deal was shared more widely than ever before, achieving “Milestone Moment” status for Aon. Employers responded favorably to the new format, and the research was picked up widely in the business press.