Marketing Experimentation: Have You Tried Anything New Lately?

Whether you’re working at an agency or on an in-house marketing team, you want to provide value to your customers and colleagues. “The more you can establish a reputation of being someone who can deliver value the better off you’ll be,” said Matt Lindsay, senior executive director of digital strategy and engagement at George Washington […]

Is Your Brand's Website User Experience Up to Snuff?

The user experience encompasses all of the connections that people have with a brand and it’s vital to that brand’s success and survival that those connections are positive ones, user experience expert and designer Jordan DeVries told What’s Next DC attendees this May in Washington, D.C. When it comes to creating a company’s website, it’s […]

Responsive Content Design 101 with Accenture's Katrina Klier

In December, Mashable founder Pete Cashmore wrote an article to explain “Why 2013 Is the Year of Responsive Web Design” and that certainly was the case at What’s Next DC earlier this month in Washington, D.C., where presenter after presenter mentioned it as a priority on their organization’s marketing agenda. Responsive design is a big […]

Michael Chasen's Rules for Authentic B2B Communications

In less than 15 years Michael Chasen and his co-founder Matthew Pittinsky built their education software startup Blackboard into a booming business that sold for $1.64 billion dollars in 2011. One secret of their success was a commitment to authentic B2B communications with Blackboard’s customers, prospects and audience, Chasen told What’s Next DC attendees last week […]

B2G Case Study: Raytheon does Social Media, Content Marketing

Social media, content marketing and digital innovation aren’t just for trendy B2C brands and cutting-edge B2B companies. They can all have major business benefits for traditional, conservative B2C, B2B and even B2G companies, as several presenters pointed out this week at What’s Next DC in Washington, D.C. Yesterday I wrote about “Why Goldman Sachs Went […]