B2B social media

If you’re a B2B marketer, you’re probably focused on leads, conversions and moving buyers through the decision-making process. B2B sales cycles are long, and leads are valuable. Because of this, social media doesn’t seem like the most obvious path to achieve those goals — it’s fuzzy, it changes all the time and Snapchat filters don’t […]

Get to the Point: An Interview With Snip Salon Software Founder Jason Swett

Jason Swett is the founder of Snip Salon Software, which provides solutions to help hair salons with their scheduling needs. I talked with him about his company’s content marketing efforts and he told me he encourages companies to get to the point and make what they do “blatantly obvious,” so they don’t waste customers’ time. […]