B2B social media

If you’re a B2B marketer, you’re probably focused on leads, conversions and moving buyers through the decision-making process. B2B sales cycles are long, and leads are valuable. Because of this, social media doesn’t seem like the most obvious path to achieve those goals — it’s fuzzy, it changes all the time and Snapchat filters don’t […]

7 Things Every Crisis Communication Plan Needs

Christina Stephens knows crisis communication: Her background includes time at the Governor’s Office of Homeland Security and Emergency Preparedness and the Department of Health and Hospitals. She’s managed communications during hurricanes, an oil spill and a brain-eating amoeba scare. She’s now senior public relations manager at Covalent Logic, and she says every company should have […]