Video platforms such as YouTube and Snapchat are hugely popular with millennials, which is helping them become even more popular vehicles for content marketing. Video content is a great way to give your brand’s content a human touch, and connect with your customers and prospects on a more personal level. The downside is videos can […]

Content Marketing News Roundup: Social Media Platforms Edition

Marketers have many social media platforms to choose from when they’re looking to share their content: Twitter, Facebook, LinkedIn, Google+, Pinterest, and, more recently, Snapchat. At this point, you shouldn’t be asking whether you should be using social media for your marketing, but instead asking which social media platforms will help you most effectively and […]

Content Marketing News Roundup: Benefits of Social Media Edition

Lots of social media networks making news this week — and looks like most of them are taking aim at the big blue behemoth, Facebook. While Facebook is still the go-to network for both business and personal social networking, other social media networks are creeping in on Facebook’s territory. Google+ is making gains in usage […]