Content Marketing Research 2017

Yesterday I led a session at MarketingProfs’ B2B Marketing Forum on how to build a thought-leadership program. Here’s what I know about “thought leadership”: No one thinks they’re doing enough of it. Almost everyone is intimidated by it. Leaders and internal experts are hard to track down, and marketers often can’t produce the content on […]

Magic Moments from #MPB2B 2015

“Biggah” and “bettah.” In her opening remarks at MarketingProfs’ B2B Marketing Forum 2015, that’s what Ann Handley promised. And boy, did #MPB2B 2015 deliver. The event featured: Its biggest audience ever – welcoming nearly 1,000 fun-loving and hard-working marketers. An expanded three-day conference program with almost 55 sessions, plus three keynotes. A new, bigger venue […]