Are You Making Any of These Content Marketing Mistakes

If the answer is “yes,” don’t panic! It’s better to get out there and do some content marketing and make mistakes along the way than to curl up in a corner for fear of making an error. These days, content marketing is essential to getting your business noticed and connecting with customers and prospects. Once […]

First, Get to Know Your Customer

Identifying your customer is an essential step in creating a content marketing strategy. How can you develop effective content if you don’t know who you’re addressing? You can’t, and your content marketing won’t reach the target it’s intended for. This collection of recent articles will help you understand why it’s so important to get to […]

Content Marketing News Roundup: Strategy and Performance Measurement Edition

Strategy and performance measurement are essential elements of every marketing professional’s job. Without a strategy, you have no plan and with no way to measure your performance, you have no way to see if what you’re doing is helping, hurting or making no difference at all. This week’s Content Marketing News Roundup brings you a […]

11 Social Media Marketing Mistakes

Today’s guest post comes from the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Question: What’s the No. 1 social media marketing mistake you see business owners make, and […]

Startup Insights: The Best Mistake I Ever Made

Last night I attended an Inc. and CapitalOne Spark Business panel discussion featuring Reserveage Organics founder and CEO Naomi Whittel, Video Blocks founder and CEO Joel Holland and Menkiti Group founder and CEO Bo Menkiti talking about “The Best Mistake I Ever Made.” Inc. Senior Writer Burt Helm moderated the discussion with the three wildly […]


If you make some marketing mistakes, people simply won’t notice your company. But if your marketing mistakes include acting with arrogance, your audience may cease to be prospective customers and become active haters. This phenomena is best illustrated by the popular and notorious question-and-answer website Quora. With strong traffic flow and plenty of solid information, […]