ow to Get the Best Work Out of Your Freelance Content Marketing Writers

If content is king, then writers are the power behind the throne. If you’re thinking about working with freelance writers to produce articles, blog posts, white papers and other content marketing materials for your company, you’ll want to treat that power well. Here are eight tips for getting the best work out of your freelance […]

An Editor's Guide to Working with Content Marketing Writers

My guiding principle in editing the work of content marketing writers every day can be summarized in two words: Be nice. Sounds simple in the abstract, but it’s crazy-hard to live up to. Looming deadlines and often-abundant revisions make everybody impatient and can set tempers on edge, but it’s vital to remember to “be nice” […]

How to Hire a Content Marketing Writer: 8 Interview Questions

Looking for tips on hiring content writers? Read our posts on managing content writers, why every content team needs a managing editor and why blogging matters for B2B. Even the best content marketing strategy won’t bring your business sales success if you don’t hire the right content marketing writer to help your team implement it. […]