content strategy first round review camille ricketts

I’ve noticed a trend among the very best content sites these days: They read like magazines, not like the SEO destinations we used to see all over the internet. And the secret sauce behind the best content sites is actually pretty simple — dedicated managing editors are driving the ship. This summer I’ve been interviewing […]

The Most Important Person on Your Content Marketing Team

Real talk: Content marketing is still fairly new. While most companies, big and small, are publishing some kind of content at this point (whether it’s a blog post every six month or a robust, active calendar of ebooks, research reports, emails and infographics), we’re all still figuring out what an ideal content marketing team looks […]