Journalist B2B content marketing

B2B doesn’t have to be boring, but when it comes to B2B content marketing it’s easy to fall into the trap of snooze-worthy writing. B2B companies face a few common content challenges: They get bogged down in jargon, they focus too much on sales pitches and they make the message way too complicated. Addressing those […]


Last month Louisiana State University’s Manship School of Mass Communication celebrated its centennial with a week of activities, including the Oct. 25 Digital Spread conference. The day’s first speaker, Alex Cook, an adviser for student media and instructor at the Manship School, lead a workshop aimed at students called “Look Out, Honey, I’m Using Technology: […]

Catherine Conlan Content Marketing Reputation Capital

Catherine Conlan is the newest member of the Reputation Capital team. She is joining us today as a writer and editor. Catherine brings more than 20 years of experience in writing and editing at daily and weekly newspapers, monthly magazines, news websites and, most recently, for a wide variety of private clients as a freelancer. Before […]