Customer Service Is the New Marketing: Interview with “Hug Your Haters” Author Jay Baer

Jay Baer is a noted authority on just about everything related to digital marketing. He is a best-selling author, internationally-known speaker, hype-free marketing strategist, and president of the social media and content marketing consultancy Convince & Convert. Fast Company magazine ranked him as one of America’s top three social media consultants, and the Content Marketing […]

Mobile Social Media

As a busy graduate student at Southeastern Louisiana University, I find that I rely heavily on social media sites to stay in in the loop. Smart marketers are capitalizing on this shift as they work to optimize their content for the social web. This week, the Content Marketing News Round-Up takes a look at how content […]