Confused About Marketing Automation? 3 Tips to Make Marketing Automation Less Stressful

Earlier this month, we shared tips on choosing marketing automation software and making it work for your organization. At Rep Cap, we help B2B clients with content marketing, but we don’t just produce content — we make sure our clients have all of the systems and processes they need to turn content into conversions. This […]

7 Deadly Sins Every Marketer Needs to Stop Committing

Working in online media can feel like a race. Social media sites change their rules and interfaces constantly. Every time we think we know what Google’s looking for, they announce new algorithm changes. If you aren’t diligent about reading, learning and keeping up with the latest tools and trends, you can get left behind, following […]

no more jargon content marketing

I’m on a mission to ban boring business jargon. As a B2B marketer, I read a lot of business writing. My content marketing clients at Rep Cap are in technical industries like insurance, web development, healthcare, software and analytics. When I’m looking for information and inspiration about these industries, I find that the best content […]

How to cut the jargon from your customer-facing copywriting

At Reputation Capital, we’re marketers who create a lot of content. White papers, blog posts, case studies, website copy, webinars and more — and almost none of  it is about marketing. We create content for companies in all kinds of industries, including insurance, HR technology, healthcare and consulting. You name it, we create it. One […]