Journalist B2B content marketing

B2B doesn’t have to be boring, but when it comes to B2B content marketing it’s easy to fall into the trap of snooze-worthy writing. B2B companies face a few common content challenges: They get bogged down in jargon, they focus too much on sales pitches and they make the message way too complicated. Addressing those […]

content for the C-suite China Gorman

China Gorman is a heavyweight in the world of HR and HR leadership. She’s a former CEO of the Great Place to Work Institute, a former COO and interim CEO of the Society for Human Resource Management, a professional association with more than 275,000 members, and she has been leading and growing businesses since 1985. […]


After running our very own Mary Ellen Slayter‘s Young Entrepreneur Council interview yesterday, we thought it’d be fun to give you more insights from content marketing professionals. These experts inform the beliefs of other marketers and answer the curiosity of people just looking into content marketing. This week’s Content Marketing News Roundup has five interviews […]

Mary Ellen Slayter

Today’s guest post comes from the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons Mary Ellen […]

Introducing Reputation Capital's Chris Ambrose

Chris Ambrose is Reputation Capital‘s newest team member! He joined us this month as our new business development associate. Chris has a degree in supply chain management from Wright State University in Dayton, Ohio. He came down to Baton Rouge to be with friends and attend summer school at Louisiana State University. From there, he […]