content for the C-suite China Gorman

China Gorman is a heavyweight in the world of HR and HR leadership. She’s a former CEO of the Great Place to Work Institute, a former COO and interim CEO of the Society for Human Resource Management, a professional association with more than 275,000 members, and she has been leading and growing businesses since 1985. […]

How PreCheck Built an Award-Winning B2B Blog in Less Than 2 Years

2014 was a phenomenal year for the marketing department at PreCheck. The health care background check and employment screening company’s three-member marketing team won eight awards for its content marketing efforts, including honors for “Best Blog Website” in the Web Marketing Association’s 2014 IAC Award Competition, three 2014 Hermes Creative awards and a Silver Davey […]

#truBatonRouge: Great Content is at the Heart of Successful Recruitment Marketing

To many people human resources and marketing are two very different and totally separate functions within companies. In many cases that’s true, but they do have areas of overlap and one of the largest is in communicating companies’ employer brands to prospective employees outside the organization. This is increasingly important now because the economy has […]

Introducing Rep Cap Press, Our Digital Publishing Arm

This month, Rep Cap became an online publisher with the launch our first paid e-book, “I Am HR: 5 Strategic Ways to Break Stereotypes and Reclaim HR”  by Laurie Ruettimann. With the launch of the e-book, our digital publishing arm Rep Cap Press was officially born. Now, we’re working with companies and authors to publish […]

Content Marketing for HR Consultants: An Interview with Stan Kimer

Stan Kimer is president of Total Engagement Consulting by Kimer, which helps companies with employee engagement and diversity issues. I contacted him to talk about his company’s content marketing strategy. He says HR consultants and other companies need to be comfortable aiming past the “gatekeepers” with their marketing strategy and finding a message that reaches […]