How to Use HARO to Find Expert Sources for Content Marketing

I wrote last week about producing top-quality content. One of the ways to ensure the content you create is high quality is to approach it like a journalist — use expert sources and quotes to support your points. Whether you’re creating an infographic, putting together a webinar or writing a blog post or white paper, expert […]

HR Virtuoso is a Dallas-Fort Worth-based mobile recruiting company that launched in 2013 and helps employers increase their candidate pools. “We’re especially interested in helping companies recruit hourly employees through our customized mobile recruiting software,” says founder Liz D’Aloia. “Many hourly employees don’t have resumes or computers, and have a hard time navigating a lengthy […]

Content Marketing for HR Consultants: An Interview with Stan Kimer

Stan Kimer is president of Total Engagement Consulting by Kimer, which helps companies with employee engagement and diversity issues. I contacted him to talk about his company’s content marketing strategy. He says HR consultants and other companies need to be comfortable aiming past the “gatekeepers” with their marketing strategy and finding a message that reaches […]

Lee Price Reputation Capital

Lee Price is Reputation Capital’s newest team member! She joins us as our Director of Marketing. Lee graduated from the University of Virginia with a degree in English and Spanish. Since then, she’s taken a creative professional path, exploring her passion for writing and interest in new media. Lee comes to Reputation Capital with experience […]