Complex financial information can be difficult for a lay person to sort out, and even people who feel like they want professional financial help may not know exactly what that help can do for them. Enter content marketing. A financial company with a good content marketing strategy can offer a unique approach to providing information […]

Live from #Inbound14: The Evolution of MasterCard’s Priceless Campaign

If you’ve watched television at any time since 1997, you’ve probably seen at least one in the long-running series of MasterCard ads with the tagline “There are some things money can’t buy. For everything else, there’s MasterCard.” I was surprised — and then felt old — this morning when MasterCard Global CMO Raja Rajamannar said […]

ROI Marketing 101

Today’s guest post comes from David Ehrenberg, the founder and CEO of Early Growth Financial Services, an outsourced financial services firm that provides early-stage companies with day-to-day transactional accounting, CFO service, tax, and valuation services and support. He’s a financial expert and startup mentor whose passion is helping businesses focus on what they do best. If […]

Content Marketing for Financial Services: An Interview with Northwestern Mutual's Julie Salchert

Northwestern Mutual enjoys a strong reputation as a solid financial organization, a trusted adviser, and an excellent employer. Over the past few years, Northwestern Mutual has also established itself as an innovative leader in content marketing for financial services. Using input from customers and front-line financial advisers, the marketing team at Northwestern Mutual produces various […]

Credit Union Content Marketing: How Neighbors FCU Found Success Through Blogging

I wrote about Neighbors Federal Credit Union of Baton Rouge’s Stone Age Dad blog last year in our “Content Marketing for Financial Services” white paper. Last month at a meeting of the Baton Rouge Social Media Association, I got to see the Stone Age Dad himself talk about how they came up with the blog […]