Association Marketing: How to Promote Events with Content

Conferences, meetings and other events are content gold mines and content marketing is a great way to promote events of all sorts. Since trade associations and similar organizations tend to sponsor a variety of events throughout the year, their marketing teams are in a unique position to take advantage of content marketing to connect with […]

How the International Franchise Association Plans to Use Its Annual Convention Content

The International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. This week IFA is busy with last-minute preparations for its 2014 Annual Convention, which starts Saturday, Feb. 22, in New Orleans. As with all annual trade association conferences, the IFA Annual Convention is going to include an incredible amount of informative, […]

5 Things Your Photographer Never Wants to Hear

If you’re in marketing or are a business owner who’s serious about marketing your business, sooner or later you’re going to need to work with a professional photographer to get high-quality images to accompany your written content or to document a big event. Before you do, it’s good to understand where these professionals are coming […]

9 Tips for Covering Events on Social Media

Today’s guest post comes from the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. Question: How […]