Repeat After Me: Use Repetition to Get More Eyeballs on Your Content

How long does it take you to prepare blog content? Your content team probably outlines topics in an editorial calendar; researches facts and interview experts; writes and edits one, two, three drafts; and selects or creates the perfect visual to drive your message home. By the time you click “publish,” it’s easy to spend five […]

4 Quick Tips for Mastering Mobile-Friendly Emails

We’ve said it before and we’ll say it again: Email. Isn’t. Dead. It’s a workhorse channel for many marketers’ for good reason. Marketers consistently rank email as the most effective tactic for building awareness, acquisition, conversion and retention. According to the Direct Marketing Association, email sees the highest ROI for direct marketers at $39 for […]

6 Email Marketing Tips from Toni “The Turnaround Queen” Harris

An entrepreneur with more than 25 years of experience, Toni “The Turnaround Queen” Harris motivated people to get the ball rolling in email marketing at this year’s Coastal Social conference in Baton Rouge. (Read all our coverage of the conference here.) She had one key question for the audience: “What’s the worst that can happen?” Here […]

4 B2B Email Marketing #Fails to Avoid B

We’ve all seen examples of epic fails. Pinterest recipes gone wrong, hilarious news bloopers and cringe-worthy sports mistakes — there’s no shortage of noble attempts gone wrong online. Despite our best efforts, unfortunately sometimes our B2B email marketing can fall flat too. While our blunders may not be epic, there are several common mistakes that can diminish email […]

Use Data to Boost Your Email Marketing ROI

Collecting, analyzing and employing meaningful data is extremely valuable to any content marketing effort. Paying attention to what your measurements are telling you and adjusting your tactics accordingly can make a huge difference in your return on investment. This week, I’ve collected some articles and blog posts that will show you how to use data to boost […]