Ask a Managing Editor: How to Get More Than ‘Just Words’ From a Content Marketplace

In our Ask a Managing Editor series, we’re answering your content marketing questions — with the help of marketers we admire. Got a question? We’ve got answers. What role does content play in your marketing strategy? Does your content represent your brand and communicate your company’s value? Does it close sales, make your job easier […]

5 Tips for How to Use Content Marketplaces Effectively

Content marketplaces connect organizations that need content — written, visual or video — with people who can produce it quickly. For companies that find it difficult to produce content consistently in-house, a content marketplace can help fill the gap. These platforms help organizations commission content from a wide range of content producers, either directly or […]