Content Marketing Trends: Our Favorite Reads

As content marketers (read: reporters, writers and editors), we’re big readers. We love reading about new trends, ideas and innovations in our industry and the industries we write about. If you’re looking for some inspiration over your holiday down time, here are some of the Rep Cap team’s favorite reads from 2015. Content marketing I’m […]

Stay on Target for Effective Content Marketing

In “Star Wars,” Gold Five had it right: “Stay on target, stay on target.” Your content marketing goals are no Death Star, but it’s vital that your focus on the target is laser-sharp. According to a study by the Content Marketing Institute, B2B marketers target an average of four different audiences with separate content strategies. […]

2015 is Here -- Is Your Content Marketing Team Ready?

The Rep Cap team is well rested and back at work after our unplugged holiday. Is your content marketing team? Now is the time to get serious about solidifying content marketing strategies for the year and start work on executing them. It’s important to be aware of emerging trends in B2B content marketing and content […]

Marketers and Analysts Line Up to Make Content Marketing Predictions for 2015

It’s that time of year when everyone lines up to reflect on what they’ve accomplished and prepare for the coming year. All over the Internet, marketers and analysts in the space are making their content marketing predictions for 2015 and this week’s roundup looks at a wide variety of them, including data-driven customization and the […]