The Most Important Person on Your Content Marketing Team

Real talk: Content marketing is still fairly new. While most companies, big and small, are publishing some kind of content at this point (whether it’s a blog post every six month or a robust, active calendar of ebooks, research reports, emails and infographics), we’re all still figuring out what an ideal content marketing team looks […]

How IIC Partners Creates Valuable Content for Its Audience

IIC Partners Executive Search Worldwide is a global executive search organization with more than 50 offices in 34 countries. The company uses content marketing to provide industry insights and features to its 40 member firms, says Thaddeus Andres, its senior marketing and communications manager. “My favorite part of content generation is starting with an initial […]