An Editor's Guide to Working with Content Marketing Writers

My guiding principle in editing the work of content marketing writers every day can be summarized in two words: Be nice. Sounds simple in the abstract, but it’s crazy-hard to live up to. Looming deadlines and often-abundant revisions make everybody impatient and can set tempers on edge, but it’s vital to remember to “be nice” […]

You pride yourself on hiring the smartest people in your field, but how do your potential clients know that? Content marketing can help you unlock the expertise inside your own organization and make that knowledge the core of the marketing strategy for your small business. In particular, a staff-driven group blog that highlights industry trends […]