How to Reach Your Buyers With Content

A key part of your content marketing strategy is knowing your audience. Developing buyer personas and using analytics to better understand your website visitors can help — but then you have to create targeted content to reach those visitors effectively. Over time, you’ll find your target market may change, and when it does, your approach […]

Pro Tips for Effectively Targeting Your Audience

One of the biggest mistakes B2B marketers make is failing to target their audience with the content they create and share. Creating high-quality content that doesn’t serve your audience misses the point and makes waste of a lot of hard work and effort. To help you be more effective in targeting your audience, I’ve gathered […]