B2B Content Spotlight: Why We Love the TechnologyAdvice Blog Redesign

Have you ever seen a finished marketing project that’s so beautiful and perfect that you’re jealous? A blog post, email or image you like so much that you wish you’d created it yourself? That’s how I felt when I opened Jordan Schneider’s email. The subject line: “We have liftoff.” I’ve been following TechnologyAdvice for a […]

How to Use SlideShare for B2B Content Marketing

Simplifying complex topics into clear, compelling stories is a constant challenge for B2B marketers. Strong, clear visuals can be especially helpful, and there’s no better platform for distributing them than SlideShare. How to Use SlideShare: A Guide for B2B Content Marketers from Reputation Capital Media Services SlideShare says 70 million professionals visit each month to […]

4 Quick Tips for Mastering Mobile-Friendly Emails

We’ve said it before and we’ll say it again: Email. Isn’t. Dead. It’s a workhorse channel for many marketers’ for good reason. Marketers consistently rank email as the most effective tactic for building awareness, acquisition, conversion and retention. According to the Direct Marketing Association, email sees the highest ROI for direct marketers at $39 for […]