How IIC Partners Creates Valuable Content for Its Audience

IIC Partners Executive Search Worldwide is a global executive search organization with more than 50 offices in 34 countries. The company uses content marketing to provide industry insights and features to its 40 member firms, says Thaddeus Andres, its senior marketing and communications manager. “My favorite part of content generation is starting with an initial […]

Buyer Personas for B2B Software Marketing: Are You Creating Content for the Right People?

Even before you create a content marketing strategy for your B2B software, it’s essential you understand your target buyers. Although you’re selling to other businesses, remember that all marketing is person-to-person. You ultimately have to convince individual decision makers your software is the right solution to their problems. Each of these buyers will be looking […]

4 Steps to Reevaluate Your Business Strategy

Today’s guest post is by Adam DeGraide, the CEO and founder of Astonish, which was recently ranked 267th on the Inc. 500 list of fastest-growing private companies in the U.S. DeGraide and his team are the driving forces behind a vision to help the insurance industry across the country grow its businesses by using the Internet. Now […]

12 Ways to Incorporate Your Target Audience Into Your Web Design

Today’s guest post comes from the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. Question: […]