LinkedIn has long been seen as the stiff navy blazer of social networks, but lately LinkedIn has become … well, cool.
Thanks to changes in its algorithm, it’s now a place where you can easily access relevant content posted by people in your network. And these changes have an added benefit — they make it easier to attract an audience of your own. This means that LinkedIn has become thought leadership’s newest little black dress.
So how do you optimize your LinkedIn usage to get the most out of it?
In this guide we’ll walk you through the basics of using LinkedIn for thought leadership.