I have three questions for you:
- How is your content performing?
- Is your content connecting with the customers and prospects you’re trying to reach?
- Is your content helping your company close sales?
If you can’t answer these questions with certainty, you’re probably not using data analytics to track and guide your content marketing efforts.
If that’s the case, you’re not alone. Many marketers struggle to quantify their content’s performance and return on investment. We get it. How would you be able to connect the dots if you weren’t tracking the dots the begin with?
Enter data analytics.
Data analytics can provide you with the hard numbers you need to build a case for your content. It’s the data that helps you tell your content’s story. In other words, it helps you connect the dots between cause and effect, and sheds light on what’s converting and what’s diverting your customers.
Mike created this infographic to help you understand how you can leverage data analytics to get the most out of your content marketing: