How to Come Up With Ideas for Content Marketing

Whether you’re trying to write the great American novel or the driest technical manual, it’s not uncommon to experience some (or a lot) of writer’s block. But if you’re trying to create marketing content, you don’t have time to let a lack of ideas hold you back for long. Those who get paralyzed by writer’s block end up with no content, no audience and no leads.

We often talk to prospective clients and others who aren’t sure what kind of content they could create to connect with their audience, but it’s never as hard as they imagine. They just need some help to get started.

If that sounds like you, or if you’re just in an idea slump, these articles and blog posts have plenty of advice to help you come up with new ideas for content marketing.

  • Help! I Have No Content Ideas for My Blog! by Marie Alonso at Business 2 Community: “Go News Digging: Check out your favorite online news sources for the latest happenings in your market – and the world. What observations can you share based on what is in the news today? What emerging trends are people talking about in your areas of expertise. Visit a minimum of 5 to 10 great online information sources. Now, apply your expertise and passions to the news of the day. Turn the latest headlines into your blogging inspiration and create content that is original, timely and loaded with your personality.”
  • 3 Steps to Activating the Content Writing and Editing Sides of Your Brain by Caitlin Roberson at The Content Standard: “When I create content for Skyword’s The Content Standard, I first brainstorm rough ideas with our internal marketing team. We essentially ‘write’ the pieces together in the form of conversations. They talk while I prompt and transcribe. Doing this allows me to get their bare-bones ideas down on paper. I listen for what they say explicitly and between the lines. Sometimes, instead of having a verbal dialog, Skyword’s content managers might prefer to send me emails containing messy brain drains of their thoughts. I welcome disorganized stream-of-consciousness ideas—even those that aren’t fully thought out.”
  • 6 Tools for Creating Titles and Articles that Make Readers Click by Timothy Carter at Small Business Trends: “Your title is a critical component of getting people to click that link and read your article. If the title of your article isn’t compelling, people won’t click on it or share it via social media, plain and simple. So what are you to do if you can’t write a great title or need ideas to help jump start the writing process? Never fear. There are title generator sites that will get your creative juices flowing.”
  • Answering Questions with Content Marketing by Sam Barnes at Sam’s Marketing Blog: “Humans are inquisitive. You can help satisfy their curiosity by answering their questions with content on your website….Content that answers questions helps build your authority as an ‘expert’ in any given topic. If people see you answering the questions they’re searching for, why wouldn’t they trust you?”
  • Q&A: Oracle’s Sylvia Jensen on High-Volume Content Marketing by Graham Charlton at eConsultancy: “Where do you look for inspiration when creating content? Anywhere and everywhere. We have the unique advantage of being a part of the target we market to, so we can conduct ad hoc, informal polls among our fellow workers for what their greatest changing challenges are. We also scan multiple blogs and industry discussion outlets for inspiration. We follow many thought leaders on social sites and visit with them regularly. And, finally, our customers provide amazing suggestions and hints as to what topics would resonate the most with them.”


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