When Google announced that they would be updating their algorithm to reward mobile-friendly sites, content marketers around the globe wondered how the update would change their websites’ search rankings..
Having a responsive website was important before Google’s announcement, but the new algorithm change makes mobile design even more essential. Without a responsive website, it will be harder and harder to reach your key audiences. This week, I’ve collected a few articles and blog posts that can help you make sure your website is ready for Google’s update.
What Google’s Mobile Algorithm Update Means for Businesses, by Samuel Edwards via Inc: “This announcement may seem like nothing new at first glance. The push for mobile optimization of websites has been coming on for years. However, consider the fact that 50 percent of all local searches are performed on mobile devices, and only about 50 percent of all websites are optimized for mobile use. According to research, unfriendly mobile websites come with a bounce rate anywhere between 65 and 90 percent, which significantly hurts rankings. This puts the pressure on SEO marketers to focus more on website design and mobile-friendly ads and PPC campaigns. SEO strategies will begin to focus more on mobile conversions than ever before….Those who haven’t made the seamless transition to mobile websites will likely receive a whole list of changes to be addressed.”
Beginning Tomorrow, Google Starts Rewarding Mobile-Friendly Websites, by John Zappe via TLNT: “There are a three ways of making a site mobile friendly, though responsive design is the most popular and is even favored by Google. A responsive design site is one that can be viewed on any device comfortably. Despite some shortcomings, the advantage is that you build it once and it automatically adjusts to any device. An Akamai study of the top 10,000 sites by traffic (as counted by Alexa) found 18.7 percent of them were responsive design sites. Another advantage: Responsive design is Google’s preference. On one level, the reasons for the change in the ranking algorithm are plain. More users are accessing the web on mobile devices than are using desktops. That happened a year ago, and the mobile usage is still growing.”
Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update, by Brendan Cottam via KoMarketing Associates: “If competitors have deeper mobile-friendly pages while you do not, they could benefit come April 21st if non mobile-friendly pages are currently ranking ahead of them. Make note of each competitor and to the extent at which they are mobile to help discuss with internal stakeholders how to prioritize your mobile initiatives. Second, identify your mobile traffic from Google. You should know the overall monthly number of sessions from Google mobile, but also look at specific pages of your B2B website driving mobile traffic….And remember, do not get all consumed by the mobile update that is approaching. Keep in mind your overall online marketing strategy and stay the course if it is working well.”
Is Your Website Ready For Google’s Algorithm Update?, by Erica Tafavoti via Inman: “This algorithm change has likely been in the works for a long time, as Google has made several announcements related to mobile devices in the past year, such as mobile usability tools, a mobile-friendly label in search results and even a mobile-friendliness test to give your site a pass/fail grade. If you’ve been hanging on to your old-school website design for the past decade, Google has officially given you a reason to upgrade in the next two weeks. If your site isn’t mobile-friendly, don’t panic, and definitely don’t pay someone from a spammy-looking ‘Your website is in danger’ email to fix your site….Once you’ve gone through a site redesign, or any time you make tweaks to your site, it’s important to run through every page of your site and make sure links are working and pages are loading properly.”
Responsive Web Design Is Essential In 2015, by Alexandra Giarratano via Business2Community: “If your website doesn’t work properly on mobile devices and users are leaving your page after a few clicks, your bounce rate will be high. When Google detects a high bounce rate, it will give your site a lower quality score and therefore rank your site lower, which will ultimately decrease your site traffic. A responsive design helps to reduce bounce rate because the view of your site is adapted and consistent with every device. Also, a responsive design does not use queries to redirect users to another URL like a mobile-only site does, so this reduces the load time of a page which can also increase your site’s search ranking.”
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