Here at Rep Cap, we’ve observed a dramatic shift in how content is created over the past few years. In our experience, businesses have moved away from fussing over high-volume, keyword-driven editorial calendars to building out high-quality thought leadership strategies for growth. We’re spending more of our time on content marketing strategy consulting and supporting subject matter experts inside the company — and a lot less time churning out lots of words.
But is that your experience? To find out, we’ve created a brief survey. It includes questions about your role at work, the tools and processes you use to produce content for marketing, and whose ideas are reflected in the content you publish.
In exchange for your answers, you’ll get first dibs on our research when we publish it later this year.
Take the 8-minute survey, then forward it to your marketing peers.