Full of content marketing ideas, but can’t figure out how to execute on them reliably? In this guide to building a content marketing engine, we’ll walk you step-by-step through how to harness good ideas and build a process to get those ideas in front of the right audience through the consistent creation of high-quality content.
We’ve worked with “content teams” made up of just one person (the founder of a small business), small, nimble teams of marketers whose time is stretched and resources are limited, and massive global marketing teams with multiple people in multiple times zones who do nothing but generate content focused on one tiny step of their sales funnel.
If you’re overwhelmed by one part of the process, or you’re seeing consistent bottlenecks, this content marketing engine guide is designed to help you get unstuck.
We’ll walk you through how to figure out who you could pull in for help. Do you need an outside editor? Could you better partner with your social media team to streamline promotion? Do you need to find a ghostwriter to get ideas out of your executives’ heads?
Adding others to the process holds you accountable and takes all the work off one person’s shoulders, but only if you have a clear strategy and process in place to begin with.