content for the C-suite China Gorman

China Gorman is a heavyweight in the world of HR and HR leadership. She’s a former CEO of the Great Place to Work Institute, a former COO and interim CEO of the Society for Human Resource Management, a professional association with more than 275,000 members, and she has been leading and growing businesses since 1985. […]

Pro Tips for Effectively Targeting Your Audience

One of the biggest mistakes B2B marketers make is failing to target their audience with the content they create and share. Creating high-quality content that doesn’t serve your audience misses the point and makes waste of a lot of hard work and effort. To help you be more effective in targeting your audience, I’ve gathered […]

Buyer Personas for B2B Software Marketing: Are You Creating Content for the Right People?

Even before you create a content marketing strategy for your B2B software, it’s essential you understand your target buyers. Although you’re selling to other businesses, remember that all marketing is person-to-person. You ultimately have to convince individual decision makers your software is the right solution to their problems. Each of these buyers will be looking […]