Who Owns Your Companys Content Marketing Role

Content marketing is all about building relationships with customers and prospects — but what about the relationships behind the scenes? If you’re producing content internally, you may run into some challenges about who “owns” the process and the results: Is it marketing? Is it sales? Is it some other team? You need to have someone […]

Don’t Forget to Promote Your Content With Social Media

Social media is an essential part of every effective content marketing strategy — even B2B ones. It’s not enough to just produce the content — you have to promote it. That means sharing it, talking about it, and joining in conversations about it on the social media platforms your clients and prospects are using. This […]