Content Marketing Research 2017

Yesterday I led a session at MarketingProfs’ B2B Marketing Forum on how to build a thought-leadership program. Here’s what I know about “thought leadership”: No one thinks they’re doing enough of it. Almost everyone is intimidated by it. Leaders and internal experts are hard to track down, and marketers often can’t produce the content on […]

content marketing masters Justin Talerico interactive content

It’s 2017. Are you following the same content marketing best practices you rolled out in 2013? I’d be willing to guess you aren’t. I know I’m not. As content marketing has grown up, marketing tech has improved and customers expect better, more personalized content. As a result, marketing best practices (and the prevailing wisdom about […]

blockchain for marketers Jeremy Epstein

Do you know what blockchain is? If you don’t, marketing leader Jeremy Epstein says it’s high time you learn about it. Jeremy is the CEO of Never Stop Marketing, and after years of working with innovative technology, including roles at Sprinklr and Microsoft, he has shifted his focus to blockchain, which is the transaction-tracking technology […]

How Responsive Web Design Can Prepare You For Google’s Algorithm Update

When Google announced that they would be updating their algorithm to reward mobile-friendly sites, content marketers around the globe wondered how the update would change their websites’ search rankings.. Having a responsive website was important before Google’s announcement, but the new algorithm change makes mobile design even more essential. Without a responsive website, it will […]