Earlier this month, Google overhauled its search ranking algorithm to reward a website’s mobile friendliness, and website managers scrambled to make changes to get good rankings. One of the best ways to make your site mobile-friendly, and thus attractive to Google, is to use responsive design, which ensures that your website “responds” to the size […]

12 Steps to Creating a Great Infographic

Phase 1: Collect underpants. Phase 2: ? Phase 3: Profit. Long-time “South Park” viewers will recall that as the underpants gnomes’ faulty business plan in the show’s second season. The gnomes knew they had a talent for stealing underpants and they wanted to make a profit, they just didn’t know what to do in the […]

Visual Trends in Content Marketing

Because content marketing is all about storytelling, it’s vital that your images tell stories as well. “Imagery is the universal language,” and it’s important for content marketers to choose images that make the most impact, said Getty Images Manager of Creative Marketing Lindsay Morris. This is evident as major brands such as Apple, Squarespace, Oprah […]