Coursera: Thought Leadership Campaign

Branding for the Education Industry

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Summary

Rep Cap developed thought leadership pieces (blog posts, long-form content, infographics and video) for Coursera to support a B2B thought leadership campaign.

Our Roles

  • Strategy & Promotion
  • Graphic Design

Built on Big Ideas

Coursera is a growing online learning company that is built on big ideas. The company hires the brightest minds in Silicon Valley and partners with the world’s best universities. They needed help developing collateral for a thought leadership campaign.


A Challenge

The enterprise marketing team wanted to leverage big ideas to create high-quality, original content that would resonate with potential buyers inside Fortune 500 companies.


Developing the Campaign Assets

The company hired Rep Cap to develop thought leadership pieces (blog posts, long-form articles, white papers and reports, infographics and video) to support a B2B thought leadership campaign that would expand the company’s online footprint and start a conversation with potential buyers for its new enterprise service offering.

Industry-Leading Content

Rep Cap was able to quickly access the company’s internal thinkers and outside partners, and turn their ideas and experience into a timely, industry-leading content marketing campaign. The company used that content to power a long-term lead-generation campaign through its website, social media, email, PR and a paid lead service.

About Coursera

Coursera partners with more than 200 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide.

Industry: Education
Company Size: Enterprise
Location: Mountain View, CA
The thing that sets the Rep Cap team apart from other content marketing agencies is that they know our space. They not only have top-notch content chops, but they also bring expertise about our industry to every piece they develop. They are not just a team of writers, they are thought partners.
—Senior marketing manager, Coursera

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