Content Marketing Research 2017

Yesterday I led a session at MarketingProfs’ B2B Marketing Forum on how to build a thought-leadership program. Here’s what I know about “thought leadership”: No one thinks they’re doing enough of it. Almost everyone is intimidated by it. Leaders and internal experts are hard to track down, and marketers often can’t produce the content on […]

content strategy first round review camille ricketts

I’ve noticed a trend among the very best content sites these days: They read like magazines, not like the SEO destinations we used to see all over the internet. And the secret sauce behind the best content sites is actually pretty simple — dedicated managing editors are driving the ship. This summer I’ve been interviewing […]

thought leadership content David C Baker

Thought leadership is a major component of any content marketing strategy, as it adds credibility and value to your brand while giving your audience innovative insights. While it’s easy to understand what thought leadership is, a common challenge for businesses is how to actually become a thought leader in their industry. What makes a great […]

content marketing essentials venn diagram

Working at an agency has given me a wide perspective on what it really takes to produce great content. I’ve worked with “content teams” made up of just one person (the founder of a small business), small, nimble teams of marketers whose time is stretched and resources are limited, and massive global marketing teams with […]

how to build a content site WP Engine

Launching a completely new content site can feel overwhelming. How will you build an audience? How will you earn their trust and keep them coming back? And, at the top of most marketers’ minds, where will you get all the content? Marie Dodson has been there. She’s the managing editor for two content sites under […]

content marketing survey

Here at Rep Cap, we’ve observed a dramatic shift in how content is created over the past few years. In our experience, businesses have moved away from fussing over high-volume, keyword-driven editorial calendars to building out high-quality thought leadership strategies for growth. We’re spending more of our time on content marketing strategy consulting and supporting […]