B2B White Paper Example

AI in Talent Handbook

B2B white paper example
Challenge-01

Challenge

The AON team had invested heavily in their presence at SIOP, as a sponsor and with many of its I/O psychologists presenting at the conference. The marketing team was looking for a way to extend the impact of their messaging with attendees long after the event, beyond the usual style of content marketing for HR tech companies.

Solution-01

Solution

In this B2B white paper example, Rep Cap wrote and designed a special print “AI in Talent Handbook” to showcase their collective expertise in applying cutting-edge technology to assessments. The guide offered plain-language guidance on the major developments in AI in talent, covering basic definitions as well as an overview of trends.

Results-01

Results

The print guide was a big hit at the event, with attendees spotted throughout the conference center reading and sharing the handbook. The content was also adapted into a digital format, to be used as a gated lead-generation asset. The asset performed so well that the handbook model has been extended to a series and adopted for other business lines.

This is really cool. Amazing how a quick conversation can turn into this. You guys are good.
—AON Marketing Leader

See the results in action

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