HR Tech Content Marketing Project

B2B Thought Leadership Campaign

b2b thought leadership case study


A growing online learning company is built on big ideas. The company hires the brightest minds in Silicon Valley and partners with the world’s best universities.

The enterprise marketing team’s big challenge: leveraging those big ideas to create high-quality, original content that would resonate with potential buyers inside Fortune 500 companies.



The company hired Rep Cap to develop thought-leadership pieces (blog posts, long-form articles and reports, infographics and video) to support a B2B thought leadership campaign that would expand the company’s online footprint and start a conversation with potential buyers for its new enterprise service offering.



Rep Cap was able to quickly access the company’s internal thinkers and outside partners, and turn their ideas and experience into a timely, industry-leading content marketing campaign.

The company used that content to power a long-term lead-generation campaign, through its own website, social media, email, PR and a paid lead service.

The thing that sets the Rep Cap team apart from other content marketing agencies is that they know our space. They not only have top-notch content chops, but they also bring expertise about our industry to every piece they develop. They’re not just a team of writers—they are thought partners...
—Senior Marketing Manager

See the results in action

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