B2B Content Marketing Experts

Meet your B2B Content Marketing Dream Team.

We approach B2B content marketing with a journalist’s curiosity, a marketer’s spark for experimentation and an editor’s eagle eye on the details.

Don’t think your company has a story worth telling? We’ll interview your customers and team members and shine a light on what makes your organization unique.

Not sure where to start with content? We’ll help you craft an agile, data-driven strategy you can start executing — today, not next year.

Have a strategy in mind but just need help getting it all done? We’ll put on our managing editor hat and lead the way. We can take care of every step in the content process: planning the editorial calendar, research, writing, editing, design and optimizing your marketing automation platform.

Mary Ellen

Founder & CEO

Mary Ellen Slayter is founder and CEO. Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has an M.A. in journalism from the University of Maryland and a B.S. in agronomy from Louisiana State University. She can never resist asking people about their first job at dinner parties.

Joseph Riddle

Director of Client Success

Joseph Riddle, director of client success. He has worked in almost every aspect of advertising and marketing — as a media publisher and editorial director, in marketing data analytics, and as a chief marketing officer at two (successful!) tech startups. He believes marketing is about more than the latest tools, it's understanding people and the stories that resonate with them.

Tyler

Creative Director

Tyler Durrett is the creative director and interactive content producer at Rep Cap. He has a degree in computer science from Louisiana State University and more than 15 years of industry experience. His passion is designing and building interactive experiences, including native and web apps, websites, data visualizations, and creative coding experiments. When he’s not in Figma or VS Code, you might find him mountain biking, hiking, or scrounging for carbs.

Devon

Client Success Manager

Devon McGrath is Rep Cap's client success manager. When Devon's not geeking out on marketing strategy, you can find her exploring a new city, knitting, hiking, or setting up camp in the forests of Northern Minnesota. She has an M.A in Irish History from University College Cork and a B.A.s in History and Communication from Carthage College. She loves fun facts and random pieces of knowledge that take her down a rabbit hole of learning.

Jane

Mistress of Executions

Jane Mitchell serves as operations manager and as a content marketing consultant specializing in the financial services industry. Jane has worked in public accounting, finance and mental health, and she has a degree in psychology from the University of Louisiana at Monroe and another in accounting from Louisiana State University. She loves discovering new ways to solve problems using Microsoft Excel, but if she's not making spreadsheets she’s likely working to expand LGBTQ+ equality. She lives in south Louisiana with her partner and children who are embarrassed by the old pickup truck she loves to drive.

Clare

Senior Content Marketing Writer

Clare Chiappetta serves as editorial coordinator and staff writer, with a specialization in HR and the future of work. She earned a master’s in English from Southeastern Louisiana University, and continues to explore the world through books, films and music. Test your most esoteric pop culture references on her.

Krista

Operations Manager

Krista Savana serves as operations manager at Rep Cap. She has over 10 years of experience in health care administration, where she gained valuable skills in data management and project coordination. She is always looking for opportunities to show off her pivot table skills, but when she’s not sifting through data she enjoys reading and solving cryptograms and nonograms. She lives in north Louisiana (which we feel is an important distinction from south Louisiana) with her partner, two children and a turtle her kids lovingly named “Stick.”

Michael

Multimedia Producer

Michael Thibodeaux is a multimedia producer at Rep Cap. He has a master's in psychology from Queens College in New York. He's passionate about all things related to audio and enjoys playing around with keyboards and synthesizers for fun.

Arnelle

Content Marketing Writer

Arnelle Pierre-Louis is the content marketing writer at Rep Cap. She has a bachelor’s degree in public relations from the University of New Haven with certifications in content strategy and SEO. Along with her joy of producing engaging content, she loves to read, write fiction, work on her fitness and geek out to anything Disney and Marvel.

Elizabeth

Multimedia Producer

Elizabeth is a multimedia producer at Rep Cap. She has been making videos from an early age — earning herself a full tuition scholarship to the Art Institute of Seattle, where she obtained her video production degree. Since then, she has been creating content for some of the world’s biggest brands on a variety of platforms. When not on her MacBook, she can be found in her local aerial dance studio twirling about on a trapeze.

Jacob

Digital Marketing Manager

Jacob Beauchamp is the digital marketing manager at Rep Cap. Before joining the team, he held advertising, marketing and sales management roles with Gannett and Sinclair Broadcast Group. He has a bachelor's degree in marketing from the University of Houston-Downtown. When he's not working, you can usually find him looking for an excuse to travel with his family or spend time outdoors.

Liz

Project Manager

Liz is Rep Cap’s Project Manager. She holds a BA in Studio Art from Dartmouth College and an MA in Textile Design from the Chelsea College of Art & Design. Lifelong learning and reinvention are constants for Liz and she demonstrates this with more than 15 years of experience working on cross-functional teams in online media, fashion, marketing and publishing. The proud mama of two young boys, Liz loves painting, traveling, reading fiction, music, and pattern mixing. She’s lived in France, Singapore, the U.K. Liz is currently back home in the U.S.—for now.

Katie

Graphic Designer

Katie Pearl is the graphic designer at Rep Cap. She has degrees from Pomona College and Columbia University, and has worked as a designer since the late 2000’s. After beginning her career in magazine design, she’s now a jack of all (graphic design) trades. Katie lives in the objectively best borough of NYC (Queens) with her husband, their elementary schooler, and Ozymandias, King of Kings (their cat).

Grace

Digital Marketing Assistant

Grace is a digital marketing assistant for Rep Cap. She will graduate from the University of Wisconsin - La Crosse in May 2022, with a degree in public communication and advocacy, and a minor in environmental studies. She loves anything outdoors, ranging from watching squirrels outside her window to backpacking across Minnesota. With the rest of her free time, she enjoys any creative projects and quality time with friends or family.

Emma

Content Marketing Manager

Emma serves as Rep Cap’s Content Marketing Manager. A recovering journalist, her superpowers include pinpointing the heart of content marketing campaigns and spotting typos from a mile away. She holds an M.S. in Mass Communications from the University of Southern Mississippi and a B.A. in Communications from Southeastern Louisiana University. Emma currently resides in southern Louisiana with her wife, three cats, and a PTSD-addled parakeet.

Vanessa

Web Development Intern

Vanessa is a web development intern at Rep Cap. She is a recent graduate of the Rutgers University Full Stack and Advanced Front End Bootcamps. Her focus is on front-end development, where she combines her love of art and coding to build ambitious and visionary websites. Vanessa likes to practice Jiu-Jitsu, paint, illustrate, travel (when she can), meditate, and take her dog on fun hikes during her free time.

Quinnton

Web Development Intern

Quinnton is a Web Development intern at Rep Cap who is currently based out of Salt Lake City, Utah. Web development allows him to further explore and utilize his passion for creating visuals in meaningful, practical, and interactive ways with an aim to enrich the user experience. Quinnton lends himself to each experience with the hope of making an impact that reaches beyond web development to improve the little moments in the lives of everyday people. In his free time, you can typically find him listening to music, playing PlayStation 4 or exploring 3D modeling in Blender.