B2B Content Marketing Experts

Meet your B2B Content Marketing Dream Team.

We approach B2B content marketing with a journalist’s curiosity, a marketer’s spark for experimentation and an editor’s eagle eye on the details.

Don’t think your company has a story worth telling? We’ll interview your customers and team members and shine a light on what makes your organization unique.

Not sure where to start with content? We’ll help you craft an agile, data-driven strategy you can start executing — today, not next year.

Have a strategy in mind but just need help getting it all done? We’ll put on our managing editor hat and lead the way. We can take care of every step in the content process: planning the editorial calendar, research, writing, editing, design and optimizing your marketing automation platform.

Mary Ellen

Founder & CEO

Mary Ellen Slayter is founder and CEO. Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has an M.A. in journalism from the University of Maryland and a B.S. in agronomy from Louisiana State University. She can never resist asking people about their first job at dinner parties.

Tom Anderson, Sr. Content Marketing Consultant

Tom

Editorial Director

Tom Anderson is the Editorial Director at Rep Cap and managing editor of Managing Editor magazine. His work has appeared in CNBC.com, Forbes, Kiplinger's Personal Finance, Money, Monocle and Wired. He was a 2008-09 Knight-Bagehot Fellow in Economics and Business Journalism at Columbia University. He was born in St. Louis, but his heart is in New York.

Anne

Creative Director

Anne Ruder is Rep Cap's creative director. Over the years she has acquired experience in graphic design, copywriting, SEO, social media strategy and marketing for various industries. The amalgamation of these experiences led her to develop a unique perspective when finding creative solutions. Anne currently resides in Minneapolis with her boyfriend and fur baby — a cat named Nara. When not dreaming up layouts, you can find her at the gym, reading, exploring the city or tending to her small jungle of houseplants.

Jane

Mistress of Executions

Jane Mitchell serves as operations manager and as a content marketing consultant specializing in the financial services industry. Jane has worked in public accounting, finance and mental health, and she has a degree in psychology from the University of Louisiana at Monroe and another in accounting from Louisiana State University. She loves discovering new ways to solve problems using Microsoft Excel, but if she's not making spreadsheets she’s likely working to expand LGBTQ+ equality. She lives in south Louisiana with her partner and children who are embarrassed by the old pickup truck she loves to drive.

Clare

Staff Writer

Clare Chiappetta serves as editorial coordinator and staff writer, with a specialization in HR and the future of work. She earned a master’s in English from Southeastern Louisiana University, and continues to explore the world through books, films and music. Test your most esoteric pop culture references on her.

Krista

Operations Manager

Krista Savana serves as operations manager at Rep Cap. She has over 10 years of experience in health care administration, where she gained valuable skills in data management and project coordination. She is always looking for opportunities to show off her pivot table skills, but when she’s not sifting through data she enjoys reading and solving cryptograms and nonograms. She lives in north Louisiana (which we feel is an important distinction from south Louisiana) with her partner, two children and a turtle her kids lovingly named “Stick.”

Peyton

Digital Marketing Assistant

Peyton Michelle is a digital marketing assistant at Rep Cap. She attends the University of Louisiana at Lafayette, majoring in political science with a minor in sociology, and hopes to continue to law school after graduation. She developed her meticulous administrative skills through her work with nonprofits working to expand the rights of LGBTQ+ people in Louisiana.

Tyler

Interactive Content Producer

Tyler Durrett is an interactive content producer at Rep Cap. He has a degree in computer science from Louisiana State University and more than 15 years of industry experience. His passion is building interactive experiences, including native and web apps, websites, data visualizations, and creative coding experiments. When he’s not in the dev zone, you might find him mountain biking, hiking, or scrounging for carbs.

Michael

Multimedia Producer

Michael Thibodeaux is a multimedia producer at Rep Cap. He has a master's in psychology from Queens College in New York. He's passionate about all things related to audio and enjoys playing around with keyboards and synthesizers for fun.

Devon

Client Success Manager

Devon McGrath is Rep Cap's client success manager. When Devon's not geeking out on marketing strategy, you can find her exploring a new city, knitting, hiking, or setting up camp in the forests of Northern Minnesota. She has an M.A in Irish History from University College Cork and a B.A.s in History and Communication from Carthage College. She loves fun facts and random pieces of knowledge that take her down a rabbit hole of learning.

Lynley

Digital Marketing Manager

Lynley Farris is the digital marketing manager at Rep Cap. She has over 17 years of experience working in communications, with 12 years working within social media platforms. Her passion is for harnessing the power of digital platforms to help people connect. When she is not curating content and tracking analytics, she loves biking, cooking and working in her art studio.

Arnelle

Content Marketing Writer

Arnelle Pierre-Louis is the content marketing writer at Rep Cap. She has a bachelor’s degree in public relations from the University of New Haven with certifications in content strategy and SEO. Along with her joy of producing engaging content, she loves to read, write fiction, work on her fitness and geek out to anything Disney and Marvel.