Content Marketing Research 2017

Yesterday I led a session at MarketingProfs’ B2B Marketing Forum on how to build a thought-leadership program. Here’s what I know about “thought leadership”: No one thinks they’re doing enough of it. Almost everyone is intimidated by it. Leaders and internal experts are hard to track down, and marketers often can’t produce the content on […]

thought leadership content David C Baker

Thought leadership is a major component of any content marketing strategy, as it adds credibility and value to your brand while giving your audience innovative insights. While it’s easy to understand what thought leadership is, a common challenge for businesses is how to actually become a thought leader in their industry. What makes a great […]

content marketing survey

Here at Rep Cap, we’ve observed a dramatic shift in how content is created over the past few years. In our experience, businesses have moved away from fussing over high-volume, keyword-driven editorial calendars to building out high-quality thought leadership strategies for growth. We’re spending more of our time on content marketing strategy consulting and supporting […]

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The Rep Cap team is headed down the road to New Orleans next week for the Society for Human Resource Management’s Annual Conference. We’re excited that SHRM is coming to our home state. If you’re coming to New Orleans, here are our tips on how to eat, drink and play like a native. […]