6 Helpful Rules for Content Marketing Writing

Good writing comes from habitual practice. It’s not an art form only a few people are born with the talent to succeed at. Anyone can develop better writing skills if they’re willing to work at it, says MarketingProfs Chief Content Officer Ann Handley. I tuned in to a webinar last month where Handley spoke about […]

Content Marketing News Roundup: How to Write Content Edition

When you write content marketing, you must have an understanding of your audience’s interests and the ability to write in an engaging, useful way. This week’s roundup is a collection of five articles explaining why you should pay closer attention to the form your content takes. Hey B-to-B Marketers: Lighten Up with the Business-Speak by […]

Content Marketing News Roundup: Event Marketing Edition

At Rep Cap, we love live events! They’re rich sources of content and a great way to get people excited about brands, trade associations and causes. Savvy marketers can use event-related content to get people engaged before, during and long after the event itself. With that in mind, this week’s Content Marketing News Roundup brings […]

Content Marketing News Roundup: B2B Tools and Tips Edition

Content marketing is constantly evolving and, like everything in life, our content marketing efforts always have room for improvement. With that in mind, this week’s Content Marketing News Roundup brings you five blog posts and articles with tips and tools you can use to step up your B2B marketing game. Content Marketing Funnel: 5 Steps […]

Content Marketing News Roundup: The Future of Content Marketing

The present of content marketing is clear: Companies rely on content to learn about prospective clients and partners, and to get the word out about their products and services. But what’s next for content marketing? This week’s roundup looks at the current importance of content marketing and how businesses will continue to use it to […]

Content Marketing News Roundup: Strategy and Performance Measurement Edition

Strategy and performance measurement are essential elements of every marketing professional’s job. Without a strategy, you have no plan and with no way to measure your performance, you have no way to see if what you’re doing is helping, hurting or making no difference at all. This week’s Content Marketing News Roundup brings you a […]