Content Marketing Project
AI in Talent Handbook
The AON team had invested heavily in their presence at SIOP, as a sponsor and with many of its I/O psychologists presenting at the conference.
Rep Can wrote and designed a special print “AI in Talent Handbook” to showcase their collective expertise in applying cutting-edge technology to assessments.
The print guide was a big hit at the event, with attendees spotted throughout the conference center reading and sharing the handbook. The content was also adapted into a digital format, to be used as a lead-generation asset.
This is really cool. Amazing how a quick conversation can turn into this. You guys are good.
—AON Marketing Leader