Content Marketing Project

AI in Talent Handbook

Applied AI
Challenge-01

Challenge

The AON team had invested heavily in their presence at SIOP, as a sponsor and with many of its I/O psychologists presenting at the conference.

Solution-01

Solution

Rep Can wrote and designed a special print “AI in Talent Handbook” to showcase their collective expertise in applying cutting-edge technology to assessments.

Results-01

Results

The print guide was a big hit at the event, with attendees spotted throughout the conference center reading and sharing the handbook. The content was also adapted into a digital format, to be used as a lead-generation asset.

This is really cool. Amazing how a quick conversation can turn into this. You guys are good.
—AON Marketing Leader

See the results in action

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