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Video platforms such as YouTube and Snapchat are hugely popular with millennials, which is helping them become even more popular vehicles for content marketing. Video content is a great way to give your brand’s content a human touch, and connect with your customers and prospects on a more personal level. The downside is videos can […]

5 Tips for Achieving Live Video Success

This guest post is by Jennifer Donogh, an owner and president of Ovaleye.tv which offers live, online event production services using Ovaleye’s streaming media engine, to businesses and organizations across the United States. She is also the host of the weekly live show, Young Female Entrepreneurs. Small business owners are adopting live streaming video more and more, both […]

Content Marketing News Roundup: Video Marketing Edition

Video marketing is a big deal these days, according to the Content Marketing Institute and MarketingProfs’ 2013 B2B Content Marketing Benchmarks, Budgets and Trends and 2013 B2C Content Marketing Benchmarks, Budgets and Trends reports, which found that 70 percent of  B2B and B2C content marketers are using video as one way to communicate their message. […]

Live from SXSW: What is the Database of Affinity?

This is my second post on Forrester Vice President and Senior Analyst Nate Elliott‘s Sunday session “Affinity, Intent and the War for Marketing Dollars”  at SXSW Interactive. Read “Live from SXSW: What is the Database of Affinity? — Part I” for the rest of the story. It’s not the ads on social media sites that […]

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WordPress is Web-based open-source software for managing web sites, blogs and other content. It provides a broad variety of useful features that help content marketers promote their businesses efficiently and effectively. What Is WordPress Good For? Almost anyone can use WordPress to set up and maintain a blog, website or combination of the two. Initially […]