Are You Making Any of These Content Marketing Mistakes

If the answer is “yes,” don’t panic! It’s better to get out there and do some content marketing and make mistakes along the way than to curl up in a corner for fear of making an error. These days, content marketing is essential to getting your business noticed and connecting with customers and prospects. Once […]

How to Keep the ‘Marketing’ in Content Marketing

Here at Rep Cap we love producing great content — telling strong stories, engaging customers with vibrant infographics, and providing deep analysis through long-form guides and white papers. And the great thing about excellent content is that it’s easy to get people to read it — people share it on social media, it hits all […]

8 Ideas to Help You Conquer Your Writer’s Block

This is an excerpt of a post that originally appeared on American Express OPEN Forum on Dec. 3, 2014. I’ve been a writer and editor my entire professional life, and I’ve come across a number of misconceptions about the craft. One of the most common is that great writing depends on inspiration—something you’re either blessed […]