9 Great Offers that Support Lead Generation

Today’s guest post comes from the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. Question: What’s the […]

Rob Ripp is the founder and president of Fintelligent, which helps growing companies with technology, financial planning, revenue enhancement and other services. He describes his clients as “time-starved,” and so his content marketing efforts have to engage them quickly, he says: “We like to keep each offering short and relevant.” Here are his thoughts on […]

Content Marketing Strategy: An Interview with inSegment President Alexander Kesler

Alexander Kesler, president and co-founder of inSegment, uses a wide variety of content marketing tactics to get his company’s message across. In his experience, infographics are great for getting people to share your content, while white papers provide a strong number of leads. I talked with him recently about his company and its content marketing […]

How to Ask the Right Questions in a Content Marketing Interview

Whether you’re working on a white paper, blog post or other form of content marketing, getting great expert quotes will help elevate your final product and make it more useful to your audience. A content marketing interview is a great way to get new perspectives on your business and your industry. Talking to industry analysts, […]

5 Steps to Getting Great Expert Quotes for Your White Papers

This guest post is by Emily Paulsen, who writes about health and healthcare for publications, healthcare organizations and government agencies. While promotional materials have their place in a company’s overall communications plan, the idea behind a white paper is to explore an issue or a challenge in a specific industry. Your white papers will get […]

Healthcare IT Marketing: Think Like a Doctor to Get One's Attention

This guest post is by Emily Paulsen, who writes about health and healthcare for publications, healthcare organizations and government agencies. If you’re marketing a healthcare IT product — say an electronic health record system or a mobile health tool — you’re trying to get the attention of physicians. Even if your contact is the practice […]