B2B Blog Post Headlines: What You’re Getting Wrong

Everyone knows headlines matter in content marketing and every marketer wants to create the most effective headlines possible. That’s not always as easy as it seems like it should be, though, because what works for one type of content, doesn’t necessarily work for another. And with the overwhelming amount of content we all see every […]

Steve McKee is president of McKee Wallwork & Company, a Bloomberg Businessweek contributor and author of the new book “Power Branding: Leveraging the Success of the World’s Best Brands.” I contacted him recently to get his insight on what branding is and the importance of B2B branding. Read on to find out what he had […]

Content Marketing Strategy: An Interview with inSegment President Alexander Kesler

Alexander Kesler, president and co-founder of inSegment, uses a wide variety of content marketing tactics to get his company’s message across. In his experience, infographics are great for getting people to share your content, while white papers provide a strong number of leads. I talked with him recently about his company and its content marketing […]

Content Marketing News Roundup: Social Media Research Edition

The results of social media research made big news this week — most prominently with Coca-Cola’s announcement that its research found online buzz has no measurable effect on short-term sales. The announcement was followed a blog post disputing the study’s conclusions by Coca-Cola’s Senior Vice President of Integrated Marketing Communications and Capabilities Wendy Clark on […]

Live from SXSW: Don't Let Fear of Social Media Hold Your Business Back

Plenty of marketers are still struggling with executives, attorneys and others in their companies whose fear of social media has them pushing hard to avoid using it for business purposes — even now that its demonstrated its staying power and shown itself to be more than a passing fad. Several of those marketers stood up […]