B2B social media

If you’re a B2B marketer, you’re probably focused on leads, conversions and moving buyers through the decision-making process. B2B sales cycles are long, and leads are valuable. Because of this, social media doesn’t seem like the most obvious path to achieve those goals — it’s fuzzy, it changes all the time and Snapchat filters don’t […]

Meet the Marketing Masters: Jackie Yeaney, Red Hat

In our Meet the Marketing Masters interview series, we’re profiling the smart marketers we get to work with every day. We’re asking Rep Cap’s favorite marketers how they got into the field, what they love about their jobs and how they stay smart. Jackie Yeaney is executive vice president of marketing and strategy for the […]

Meet the Marketing Masters: Jeff Perkins, QASymphony

In our Meet the Marketing Masters interview series, we’re profiling the smart marketers we get to work with every day. We’re asking Rep Cap’s favorite marketers how they got into the field, what they love about their jobs and how they stay smart. A few weeks ago, I saw Jeff Perkins share his story at […]

How to Get the Most Out of the Content You Create for Your HR Tech Marketing

Here at Rep Cap, we specialize in creating great content and getting the most out of it. We know content marketing is a powerful tactic that gets results — when it’s done right. Creating effective content that’s high-quality takes effort and planning, and your job isn’t done once you hit “publish” or “send.” These tips […]

Content Marketing News Roundup: HR Tech Edition

This week, I’ve been at the HR Technology Conference in Las Vegas meeting with clients, catching up with old friends and making new ones. HR tech companies from around the world have converged to do some face-to-face marketing to some of their industry’s hottest prospects and try to stand out against the competition.  Whether you’ve […]